Deduce, a NYC-based provider of a patented technology platform designed to prevent AI-generated identity fraud, raised $9M in funding.
The round was led by Freestyle Capital, with additional investment by Foundry and True Ventures.
The company intends to use the funds to launch its GenAI Identity fraud solution out of stealth and help it scale to prevent large-scale SuperSynthetic™ identity fraud across multiple verticals, including the financial service industry, fintech, and e-commerce.
Led by CEO Ari Jacoby, Deduce detects and unmasks SuperSynthetic customers, which are AI-generated identities who are so realistic to fool legacy fraud solutions, by using patented technology and a large purpose-built, activity-backed identity graph, with 840M US-based email identities, generating 1.5B+ authenticated online events per day across 150,000+ websites and apps. The company utilizes multi-contextual intelligence to gather and analyze extensive real-time data from diverse sources to recognize identity patterns and flag the digital forensics patterns created by AI-generated fraud. By leveraging these patterns, it can identify unusual behavior in otherwise normal-looking identities and flag them for review.
The Deduce AI-generated identity fraud solution is currently available through industry-leading partners, including Experian, ForgeRock, Auth0, and Ping Identity.
FinSMEs
13/09/2023