Infillion, a US-based advertising technology and solutions company, closed the acquisition of the assets of NYC-based adtech pioneer MediaMath.
The amount of the deal was not disclosed.
The company will add MediaMath to its portfolio of premium products and is planning to relaunch the platform in early 2024.
Led by Rob Emrich, Executive Chairman and Founder, Infillion is an advertising technology and solutions company that owns and markets premium adtech products TrueX, NeXt, and InStadium, along with martech solutions including Gimbal location technology, Analytiks.ai and Phonic.ai. The company serves brands of any size, publisher partners, and media-buying agencies in the world with campaigns for clients such as Amazon, Microsoft, Bank of America and T-Mobile, and works with more than 200 publishers, including A&E, Roku Audacy and FOX.
MediaMath is a programmatic advertising tech company which filed for bankruptcy because its debt load eventually became too large to service.
FinSMEs
14/09/2023