Mjuk, a Helisnki, Finland-based furniture re-commerce platform, raised €2.5M in funding.
Backers included Trind VC, Alliance VC, Superhero Capital, Lifeline Ventures, and angel investors. A portion of €0.5M of the funding was raised as an equity loan from Finnvera.
The company intends to use the funds to accelerate growth towards profitability while strengthening the brand’s reputation in both B2B and B2C segments.
Led by Rickard Zilliacus, CEO, Mjuk is an end-to-end circular marketplace, simplifying the process for both companies and consumers to sell furniture that is redundant. This includes second-hand furniture, overstock, and retailer returns that cannot be reintegrated into conventional sales channels. Mjuk handles the entire process, from furniture pickup and cleaning to photography, warehousing, marketing, sales, and delivery.
Since its launch in 2019, the company has grown its revenue every year 100% YoY with €3M in revenue in 2022. In 2021 Mjuk launched its first international hub in Stockholm, and operates now in both Finland and Sweden.
FinSMEs
12/09/2023