Orbee, an Irvine, CA-based technology service provider for the automotive industry, raised $4M in Series A funding.
The round was led by FM Capital, with participation from existing investors Holman Enterprises, Flow Automotive Companies and Pohanka Automotive Group. New strategic investors included automotive retailers Mills Automotive Group, Qvale Auto Group, Basil Family Dealerships and Ron Frey. The Presidio Group also invested in the round.
The company intends to use the funds to enhance and further scale its platform.
Led by CEO Atul Patel, Orbee provides data management and middleware software to the automotive industry focusing on the car buying experience. Franchised and independent dealers and enterprise clients use the the platform to measure marketing investments with campaign analytics, understand shopper behaviors using its customer journeys tool, manage and control first and third-party data with tag management, reach buyers everywhere with omnichannel marketing, leverage 1:1 engagement with personalized messaging, comply with safeguard data laws with regulatory compliance and enable their tech teams with application programming interfaces and software development kits.
The company partners with dealer-centric media agencies, service providers and OEM programs to expand the reach of its technologies.
FinSMEs
14/09/2023