Overfuel, an Indianapolis, IN-based digital retail platform designed for the automotive industry, acquired 321 Ignition, a Bellevue, WA-based provider of a mobile-first car-buying website platform.
The amount of the deal was not disclosed.
With the acquisition, Overfuel will expand its offerings. The combined resources will enable rapid innovation and product development, giving dealerships enhanced options when it comes to choosing a technology partner.
In addition to the acquisition, Overfuel raised a $500,000 pre-seed funding round led by Elevate Ventures.
The capital will be used to expand its onboarding and customer success team to support over 100 new customers signed since piloting in March.
Led by CEO Ryan Pfenninger, Overfuel is provides a no-code, mobile-first website platform with built-in digital retailing, user interfaces (UI), localized SEO and secure online payments, which offers dealerships with technology to grow their website traffic, connect with more customers and convert more leads — all in one place.
FinSMEs
28/09/2023