Virtusa Corporation, a Southborough, MA-based provider of digital strategy, digital engineering, and information technology (IT) services, acquired Factor Creative LLC, a full-service creative agency based in Walnut Creek, CA.
The amount of the deal was not disclosed.
This acquisition will enable Virtusa to create a comprehensive end-to-end martech offering for clients with the addition of brand identity & strategy, creative, and marketing analytics services focused on the creation of digital experiences for end customers.
Led by Kareem Fahmi, CEO and Founding Partner, Factor has established itself as a provider of inventive solutions within the domain of CRM email campaigns, website design, and conventional creative and brand identity services catering to technology enterprises.
Led by Santosh Thomas, Chief Executive Officer, Virtusa is a provider of digital engineering and technology services and solutions for Forbes Global 2000 companies in the financial services, healthcare, communications, media, entertainment, travel, manufacturing, and technology industries worldwide.
FinSMEs
11/09/2023