Assureful, a Seattle, WA-based insurance provider built exclusively for Amazon and eCommerce sellers, raised $1.5M in Pre-Seed funding.
The round was led by Markd, with participation from Greenlight Re Innovations.
The company intends to use the funds to enhance its proprietary technology and product offerings to serve its customer base.
Led by Rohit Nair, Founder and CEO, Assureful is a nationally licensed Coverholder at Lloyd’s of London. whose proprietary ‘Pay-as-you-Sell’ Commercial General Liability Insurance policies have been designed specifically for eCommerce sellers. It uses Generative AI and Machine Learning to rate, price and underwrite mandatory insurance. The company integrates with eCommerce marketplaces like Amazon, Walmart and Ebay as well as platforms such as Shopify, BigCommerce and WooCommerce to offer customized embedded usage-based and monthly billed insurance premiums based on sellers’ actual sales volume and product categories.
FinSMEs
26/10/2023