GameSquare (NASDAQ:GAME)(TSXV:GAME), a Frisco, TX-based digital media, entertainment and technology company, acquired FaZe Clan (FaZe Holdings Inc. – NASDAQ:FAZE), a Los Angeles, CA-based gaming, sports, culture and entertainment company.
The amount of the deal was not disclosed.
The acquisition brings together two complementary businesses to create content, media and entertainment companies focused on gaming, esports, and youth culture. The combined company will be empowered by a progressive end-to-end platform of media and agency organizations, gaming and esport teams, creative services, and technology capabilities.
Led by Justin Kenna, CEO, GameSquare is a vertically integrated, digital media, entertainment and technology company that connects global brands with gaming and youth culture audiences. Its end-to-end platform includes GCN, a digital media company focused on gaming and esports audiences, Cut+Sew (Zoned), a gaming and lifestyle marketing agency, USA, Code Red Esports Ltd., a UK-based esports talent agency, Complexity Gaming, a leading esports organization, Fourth Frame Studios, a creative production studio, Mission Supply, a merchandise and consumer products business, Frankly Media, programmatic advertising, Stream Hatchet, live streaming analytics, and Sideqik, a social influencer marketing platform.
FaZe Clan operates across multiple verticals designed to work with gaming, sports, culture and entertainment. It has partnered with blue-chip brands such as Porsche, GHOST, DraftKings and McDonald’s, and fashion and lifestyle collaborations featuring Nike, Takashi Murakami, Lyrical Lemonade, NFL, Champion and more – all centered around its talent collective with gaming rooted at the core. Reaching over 500 million followers across social platforms globally, FaZe Clan’s roster consists of gamers, streamers, content creators and esports professionals known for delivering disruptive, original content. Its gaming division houses 10+ competitive esports teams with titles including Call of Duty, Counter-Strike, Halo, FIFA and more.
FinSMEs
23/10/2023