Mediatool, a Stockholm, Sweden-based provider of a media management platform that assists global advertisers in planning, activating, and monitoring their media investments, raised €7M in funding.
The round was led by Fairpoint Capital and eEquity.
The company intends to use the funds for US expansion with the opening of a new office in New York in Q1 2024.
Founded in 2015 by Alexander Högman, Magnus Ohlin, Ludwig Magnusson, and Joakim Landberg, Mediatool provides a media management platform that helps advertisers plan, activate, and monitor their media investments across multiple channels, campaigns, and business areas. The solution is used by global companies with complex marketing departments and has already proven to be a reliable partner for many major media agencies.
Currently, the company manages media budgets for over 70 advertisers, collectively spending over 6 Billion dollars through the platform. With offices in Stockholm, Malmö, and London, Mediatool employs 40 people.
FinMSEs
19/10/2023