Vector, a London, UK-based retail media startup, raised £600K in funding.
The round was led by an independent group of investors (unnamed).
The company intends to use the funds to expand operations and its business reach.
Led by Rupert Staines and Dan Brown, Vector is designed to elevate and scale brands at pace, by harnessing the immense power of Amazon’s ecosystem. The startup leverages advertising technologies and AI to enhance these services, supported by partnerships with leading MarTech providers Perpetua, Carpio and Skai.
Vector’s core proposition is divided into two distinct pillars.
- Amazon Audience Media: This solution capitalises on Amazon’s first-party consumer purchasing data and the Amazon Marketing Cloud, to create hyper-tailored marketing and advertising campaigns, driving increased sales for brands, on or off the Amazon platform.
- Marketplace Management: A service dedicated to brands selling directly through Amazon, it utilises data to optimise both front and back-end operations for enhanced discoverability and a seamless, brand-aligned experience.
Vector is already empowering seven brands and is also launching with several commercial partners, including TSW, Passion Digital, PASHN, Active International, Rhapsody, and TMWi.
FinSMEs
09/10/2023