BetterBrand, a Los Angeles, CA-based consumer food tech company, added Anton Zaslavski as investor.
Anton Zaslavski, a DJ, record producer, composer, and songwriter publicly known as Zedd, joined a roster of notable investors including actor Patrick Schwarzenegger, Kyle Vogt, Chris Hollod, Lorenzo Thione, Sean Thomas, Emmy Rossom, Dorie Smith, amongst numerous others.
Led by Founder Aimee Yang, BetterBrand is a consumer food tech company leading innovation in the $12 trillion refined carb space. The company leverages proprietary technology that combines non-GMO, clean label ingredients to create a suite of baked goods. Its flagship product ‘The Better Bagel’ transforms the carb-heavy bagel into the net carb equivalent of two banana slices, and features more protein, fewer carbs, and no added sugar. BetterBrand’s suite of products is available online at www.eatbetter.com, and on shelves in over 2,000 locations across the United States and United Kingdom, including Whole Foods Market, Sprouts, Giant, Target, Thrive Market, The Fresh Market, Gelson’s, Bristol Farms, Giant, Harmon’s, Plum Market, FoxTrot, Shoprite, Fairway, and more.
To commemorate Zedd and BetterBrand’s partnership, the company is releasing their first ever product collaboration: The Limited Edition Zedd x The Jalapeño Cheddar Better Bagel. Full of bold flavor from fresh jalapeños and vegan cheddar shreds, the product boasts the protein content of four eggs (26g), the carb content of one mango slice (8g net carbs), and the sugar content of one stalk of celery (<1g). The product will be available exclusively online at eatbetter.com beginning November 8th, 2023.
FinSMEs
09/11/2023