Annabella, a Kfar Saba, Israel-based breast pump provider, raised $8.5M in Seed funding.
The round was led by Shark Tank’s Yasmin Lukatz (Founder Israel Collaboration Network), Oren Dobronsky, Zohar Gilon (Tamar Technology Ventures) and Menachem Weinfeld (Starry Group). This seed funding also included a crowdfunding raise of over $3M.
The company intends to use the funds to accelerate product development, expand into the United States market, and onboard insurance providers to make breast pumping more accessible for all.
Led by Masha Waldberg, Annabella initially went to market with a FDA-cleared, patented breast pump that simulates a baby’s suckling and includes an adjustable breast shield, which prioritizes efficiency and comfort. Since February of 2023, the company has sold over 4,000 breast pumps through Shilav’s retail stores in Israel.
FinSMEs
04/01/2024