Documents, a Chinese fragrance brand, received an investment from Ushopal.
The amount of the deal was not disclosed.
The company intends to use the investment to expand its international exposure and dialogue opportunities with global brand leaders.
Founded by Zhaoran Meng, Documents is a high-end fragrance brand in China that pioneers the “Bold-Zen” style, and cooperates with fragrance companies to launch series of fragrances with perfume ratios ranging from 15% to 40%, as well as several diverse fragrance product series, with the mission of combining traditional Oriental culture with contemporary design aesthetics. The brand has now already opened directly operated stores in prime locations of the top cities nationwide in China.
Commenting on the news, Zhaoran Meng said: “DOCUMENTS has always aimed to awaken sensory resonance among urban residents and communicate the contemporary taste of Chinese people’s lifestyles through novel and profound olfactory experiences. Accepting investment from USHOPAL this time, we hope to leverage its professional expertise and leading position to strengthen our brand’s creative advantages in aesthetics. Additionally, we aim to gain more benefits in global channels, business operations, and supply chain management, working towards enhancing competitiveness and evolving into a more visionary international brand.“
FinSMEs
08/01/2024