LiveRamp (NYSE: RAMP), a San Francisco, CA-based provider of a data collaboration platform, acquired Habu, a San Francisco, CA- and Boston, MA-based data clean room software provider, in a cash and stock transaction valued at approximately $200M.
The acquisition will further accelerate LiveRamp’s ability to offer global data collaboration at scale, across all clouds and walled gardens and solving challenges for customers.
Led by CEO Matt Kilmartin, CEO, Habu provides data clean room software, enabling companies to benefit from the value of data without the risk. It connects data internally and externally with other departments, partners, customers, and providers in privacy-safe and compliant ways for better collaboration, decision making, and results.
Led by CEO Scott Howe, CEO, LiveRamp provides a data collaboration platform, which offers flexibility to collaborate wherever data lives to support the widest range of data collaboration use cases—within organizations, between brands, and across its premier global network of partners. Innovators, from consumer brands and tech companies to banks, retailers, and healthcare leaders, use it to build enduring brand and business value by deepening customer engagement and loyalty, activating new partnerships, and optimizing the value of their first-party data while staying on the forefront of rapidly evolving compliance and privacy requirements.
FinSMEs
18/01/2024