Splash, a Denver, CO-based independent provider of peer-to-peer sports strategy games in the US, raised $14.1M in Series A2 funding.
Backers included Boston Seed, Velvet Sea Ventures, K5, Elysian Park, Acies Investments, Accomplice, Counterview, Theo Epstein, Jonathan Kraft, Mike Gordon, Sam Kennedy, Trybe Ventures, Erik Seidel, Adam Levitan, and Peter Jennings.
The company intends to use the funds to focus on developing new real-money game types, creating community, and accelerating the growth of the Commissioner Economy, which allows content creators, influencers, brands, and sports media personalities to engage with and monetize their audiences in new ways.
Established in 2021 through the acquisitions of RunYourPool and OfficeFootballPool, Splash provides a peer-to-peer, real-money gaming platform built for friends and groups who share a passion for sports to compete against each other. Contest organizers, or Commissioners, as they are known on the platform, can use the suite of management tools to organize sports strategy games, such as Tiers, PickX, and Survivor, for their community while earning revenue for themselves.
The company has also launched its Partner Solutions division, which focuses on increasing brand awareness, generating leads, and driving revenue for brands looking to tap into over 2M active sports-centric players generating over 750M annual page views across the Splash portfolio.
Brands can partner with the company’s free public contests or run their own contest to build awareness, increase purchase intent, and capture first party data – accessing the audience, but more deeply engaging with their own.
FinSMEs
31/01/2024