Accenture (NYSE: ACN) has agreed to acquire GemSeek, a Sofia, Bulgaria-based customer experience analytics provider.
The amount of the deal was not disclosed. Completion of the acquisition is subject to customary closing conditions.
UPDATE: the acquisition was completed on March, 8, 2024.
The acquisition underscores ongoing investment by Accenture Song in data and AI capabilities to help clients grow their business and sustain relevance with customers.
Founded in 2011 and led by Petko Tinchev, CEO, GemSeek is a provider of customer experience analytics solutions helping global businesses understand customers through insights, analytics and AI-powered predictive models.
The company offers expertise in advanced analytics and customer experience program management, along with proprietary technologies. GemSeek helps clients across several industries—including telecommunications, healthcare, consumer goods, and financial services—realize the full potential of their customer experience programs, cultivate enduring customer relationships, and improve revenues and operational efficiencies.
GemSeek’s more than 170 employees working across Bulgaria and the UK will join Accenture Song. They will be the founding team for Accenture Song in Bulgaria, alongside the existing cohort of over 1,100 people from Accenture’s Advanced Technology and Intelligent Operations Centers.
FinSMEs
28/02/2024