Alembic, a San Francisco, CA-based provider of a holistic marketing attribution platform for enterprises, raised $14M in Series A funding.
The round was led by WndrCo. Existing investors MXV Capital and Liquid 2 Ventures also participated. Justin Wexler, who led the investment for WndrCo, joined Alembic’s board of directors.
The company intends to use the funds to enhance its engineering capabilities, broaden its product range, and accelerate client acquisition.
Led by CEO Tomás Puig, Alembic Technologies applies mathematics and AI developed for identifying causes, treatments and mortality during the pandemic to tracing the results of marketing initiatives. It then predicts marketing ROI and revenue based on those results.
The system, which leverages unstructured data from TV, radio, social media, out-of-home, sponsorship and digital marketing to predict revenue and profit for its customers, models marketing results and proves quantitatively how value is generated by marketing and sales activity, solving a common and persistent problem of quantifying the impact of marketing. Alembic provides a real-time view to optimize all marketing activity and sales funnel movement. The visibility and transparency of marketing spend and outcomes facilitates reporting, informs strategy and breaks down silos between marketing, finance and business operations.
Alembic serves Fortune 200 and top brands, including NVIDIA, Texas A&M and North Sails.
FinSMEs
15/02/2024