Tracksuit, a NYC-based brand tracker for growth brands, raised $13.5M in funding.
The round was led by Altos Ventures and Footwork. Anthony Lee, Altos’ Managing Director, will also be joining Tracksuit’s board. He will join Blackbird General Partner Samantha Wong on the board, while Footwork’s Co-Founder and General Partner Mike Smith will join as board observer. Mark Ritson, who invested in Tracksuit’s seed round, also joins as a formal investor and advisor.
The company intends to use the funds to officially launch into the US and UK markets, expand research and platform capabilities, and democratize previously unavailable market research data.
Founded in 2021 by Co-CEOs Matt Herbert and Connor Archbold, Tracksuit is a company for marketers to understand and communicate what’s working to build brand health. It surveys people each week, tracking awareness, consideration, preference, and brand sentiment of more than 4,000 brands across representative markets and demographics, while also benchmarking the brands against their competitors. Customers include Athletic Brewing, Steve Madden, Opendoor, AWAY Luggage, Momofuku, Skillshare, Care/Of, Hexclad, Bread & Butter Wines, Ollie Pet, MyFitnessPal, Supergoop!, and LolaVie.
The company is growing quickly with 60-plus employees and offices in New York City, Auckland, Sydney, and London.
FinSMEs
28/02/2024