Yuga Labs, a Miami, FL-based web3 lifestyle and media company, acquired Proof Holdings, Inc., a provider of a digital art platform and art collector community.
The amount of the deal was not disclosed.
The acquisition of Proof’s assets, including its team, intellectual property, and artistic portfolio, aligns with Yuga’s vision to become the front door of web3. Yuga will start by bringing Moonbirds into Otherside, the place where content creators, communities, and brands will come together to participate in the social fabric of web3.
Co-founded in 2021 by tech entrepreneur and media producer Kevin Rose and digital artist Justin Mezzell, Proof is a digital art platform and art collector community which has built a community of artists and art collectors focused on the intersection of art, technology, and innovation. By curating art drops and exhibitions and producing research and informational content, it is dedicated to amplifying the stories behind art that help define its value beyond price. Its collection includes the Proof Collective, Moonbirds, Oddities, Mythics, and Grails exhibition series.
Led by CEO Daniel Alegre, Yuga Labs is a web3 lifestyle and media company offering creative brand IP/NFT projects, gaming, and community experiences. It owns the IP to the most significant projects in web3, including Bored Ape Yacht Club, MAYC, CryptoPunks, 10KTF, and Meebits.
FinSMEs
19/02/2024