Accenture (NYSE: ACN) has completed the acquisition of the business of Singapore based media and marketing technology company Jixie.
The amount of the deal, previously announced on December 21, 2023, were not disclosed.
Jixie’s intelligent digital marketing platform and team will be integrated into Accenture to strengthen its marketing transformation capabilities and resources through Accenture Song’s marketing transformation capabilities and resources in Indonesia.
Headquartered in Singapore with a focus on servicing clients in Indonesia, Jixie offers a comprehensive suite of monetization and marketing growth tools. Its advertising ecosystem connects publishers and brand owners with the ability to co-create solutions through customer insights.
The integration of Jixie’s platform into Accenture Song’s marketing capabilities will help clients optimize customer data effectively and efficiently into actionable insights.
FinSMEs
04/03/2024