FitLab, a Newport Beach, CA-based asset management firm specializing in investing and partnering with medium-sized businesses, raised $65M in funding from Atlas Credit Partners.
The company intends to use the funds to acquire a fitness equipment manufacturer, further empowering it to integrate every aspect of its customers’ fitness journey.
Founded by Brian Kirkbride and Mike Melby, FitLab integrates fitness studios, mass-participation events, and premium equipment with its integrated platform that solves the siloed nature of fitness and leverages iconic athletes and connected experiences to keep training anywhere. Through proprietary development, partnerships, and a series of acquisitions, FitLab has established a portfolio of brands that includes Assault Fitness, Electric, RPM, XPT, Sanctuary Fitness, Racked, Ragnar, Fitplan, McGregor FAST, and Yoga Vida, with more on the way. The company has offices in Portland, OR, San Clemente, CA, Carlsbad, CA, and Salt Lake City, UT.
FinSMEs
07/03/2024