Goalsetter, a NYC-based provider of a spending, saving, wealth building and financial education platform, raised $9.6M in Series A funding.
The round was led by an affiliate of Edward Jones and MassMutual through its MM Catalyst Fund. Series A investors Fiserv, Webster Bank, Seae Ventures, Astia Fund, and Partnership Fund for New York City also participated along with new investors Reseda Group and InTouchCU.
The company intends to use the funds to continue to sign new B2B alliances while implementing existing programs ahead of a Series B raise.
Led by Founder and CEO Tanya Van Court, Goalsetter provides a goal-based savings and smart spending platform for families to access to both educational media and tools for building wealth. Its platform, mapped to JumpStart.org and Council for Economic Education (CEE) national financial education standards, uses financial wellness content built around pop culture, memes, GIFS and game-based tools to teach families the language of money in ways that young consumers actively engage with.
In addition to learning about money through gamification and fun gifs and memes, features includes: “Learn to Earn,” which lets kids earn money for every financial quiz question they get right, and “Learn Before You Burn,” which lets parents automatically freeze teens’ and tweens’ debit cards if they haven’t taken their financial quiz for the week.
Goalsetter has partnered with banks and credit unions, including Fiserv, Trustage, and CUNA Strategic Services, along with leading financial institutions, including MSU Federal Credit Union, InTouch CU, Solutions Bank and Liberty Bank, to offer the app platform as a white labeled youth-banking solution.
FinSMEs
25/03/2024