PSQ Holdings, Inc. (NYSE: PSQH), a marketplace of patriotic businesses and consumers, acquired Credova Holdings, Inc., a point-of-sale financing platform providing Buy Now Pay Later (BNPL) solutions catered to the shooting sports and firearms industries.
Following the Merger, Credova is a wholly-owned subsidiary of PSQ. Credova management, including its Chief Executive Officer, Dusty Wunderlich, have joined PublicSquare and will continue to run Credova’s business as part of PublicSquare. Mr. Wunderlich is also expected to join PublicSquare’s board of directors.
Credova offers buy now, pay later solutions, empowering consumers with flexible payment options and driving substantial growth for merchants. Ther company enables flexible purchasing of items such as firearms, ammunition, and shooting sports accessories, both online and in brick-and-mortar locations.
Led by Michael Seifert, Chairman and Chief Executive Officer, PublicSquare is an app and website that connects patriotic Americans to high-quality businesses that share their values, both online and in their local communities. The platform has over 75,000 businesses from a variety of different industries and over 1.6 million consumer members. Additionally, PublicSquare leverages data and insights from the platform to assess its members’ needs and provide wholly-owned quality financing products, such as Credova, D2C products, such as EveryLife diapers and wipes, and B2B products, such as PSQLink, to fill those needs.
In connection with the Merger, Credova’s CEO, Mr. Wunderlich, has joined the PublicSquare executive team as President of the Credova subsidiary and is expected to join the company’s board. Additionally, Jim Giudice, former Chief Legal Officer of Credova, will replace Stephen Moran as PublicSquare’s General Counsel. The remainder of the company’s management team is expected to remain unchanged and PublicSquare will continue to be headquartered in West Palm Beach, Florida.
FinSMEs
15/03/2024