Razor Group, a Berlin, Germany-based technology-driven e-commerce company, raised an undisclosed amount in Series D funding.
The round was led by Presight Capital.
The company intends to use the funds to further invest in its technology infrastructure throughout the entire supply chain.
Founded by Tushar Ahluwalia, Christoph Gamon, Shrestha Chowdhury and Dr. Oliver Dlugosch, Razor is a technology-driven e-commerce business that acquires and operates profitable Amazon FBA businesses and other online marketplace sellers, which have demonstrated superior product quality, outstanding customer satisfaction and sharp business acumen.
Razor has also acquired Perch, a Boston, MA-based Amazon aggregator in the US, solidifying its position as a global leader in the aggregation of online marketplace consumer brands. The acquisition is part of Razor’s broader consolidation strategy in the e-commerce aggregator space, following acquisitions of Factory14, Valoreo and The Stryze Group.
Led by Chris Bell, Founder and CEO Perch is a technology-driven commerce company that acquires and operates Amazon FBA and other D2C brands at scale. With roughly 100 brands and 5,000 products, it offers a diversified portfolio of leading consumer goods across multiple popular categories such as Home & Living, Sports, Health and Toys.
Commenting on the news, Tushar Ahluwalia said: “We are excited to partner with Perch, the leading US player in our space. The transaction further strengthens our market leadership, solidifying Razor Group as the #1 player globally. In contrast to our peers, our focus has been to build the Western response to Chinese vertical C2M models like Temu and Shein, rather than an internet version of P&G. Therefore, our secret sauce has been to invest in sophisticated technology automation to ensure deep supply-chain integration and hyper-fast product innovation cycles right from the start, a prerequisite to making the model work and seeing us develop the industry’s leading automation stack. With the ongoing advancements in AI and LLMs, that work continues.”
FinSMEs
06/03/2024