Sensor Tower, a San Francisco, CA-based provider of data on the digital economy, acquired San Francisco, CA-based market intelligence platform data.ai, for an undisclosed amount.
Bain Capital Credit led the financing for the transaction with follow-on from Riverwood Capital and a new investment from Paramark Ventures.
This acquisition will allow Sensor Tower to further broaden and create an industry standard solution in marketing intelligence. The deal represents an expansion of its customer base to include major brands such as Microsoft, Sky and Bandai Namco which already use data.ai’s mobile app intelligence tools. This is a strategic move for Sensor Tower, which is already a go-to provider for top brands, agencies, gaming publishers and investors, to expand its APAC presence and work with additional Fortune 500 companies. It is expected that the combination of Sensor Tower and data.ai will give significant gains in data accuracy, global coverage, and breadth of product offerings to its combined 2,000+ enterprise customers.
Founded in 2013 and led by Oliver Yeh, CEO, Sensor Tower provides enterprise-level data on mobile apps and publishers through its Store Intelligence, Ad Intelligence, Usage Intelligence, and App Intelligence platforms, which offer download, revenue, share of voice, and engagement metrics at unparalleled accuracy for the world’s most important markets. Through its Pathmatics digital marketing intelligence offering, the company brings visibility into the digital advertising performance of brands, their competitors and entire industries across display, social, video, mobile, native and OTT advertising.
Founded in 2010 and led by Ted Krantz, CEO, data.ai unifies consumer and market data to generate insights and outcomes fully leveraging AI. Its platform delivers digital experiences to more than 1,400 clients and 1 million+ registered users across the globe.
FinSMEs
18/03/2024