Accenture (NYSE: ACN) has acquired Unlimited, a London, UK-based integrated customer engagement agency.
The amount of the deal was not disclosed. Headquartered in London, with additional locations in Bristol, Winchester and Reading, Unlimited’s nearly 600 employees will join Accenture Song’s UK team aligned to the marketing practice under Bill Scott, marketing practice lead, UK, Ireland and Africa, Accenture Song.
The acquisition will enhance Accenture Song’s ability to scale its offerings. With deep expertise in behavioral science, customer strategy and CRM activation, the acquisition of Unlimited further bolsters Accenture Song’s capabilities to drive marketing transformation, relevance, and growth for its
Led by Chris Mellish, CEO, Unlimited includes TMW, Walnut, Health Unlimited and Nelson Bostock. Unlimited places data and a deep understanding of human behavior at the core of its offering through its proprietary Human Understanding Lab & AI-powered digital insights platform LUCA, complementing Accenture Song’s existing capabilities in data and analytics.
FinSMEs
11/04/2024