LiveMode, a São Paulo, Brazil-based sports and media company, received a minority investment from General Atlantic and XP Private Equity.
The amount of the deal was not disclosed.
The company intends to use the funds to accelerate its growth and its impact on the sports and media market through its portfolio’s full range of solutions for rights holders, as well as through long-term investments in sports properties.
Founded in 2017 by Edgar Diniz and Sergio Lopes, LiveMode works in partnership with clubs, leagues, and sports federations to develop distribution solutions, and produce live and social media content, in addition to optimizing commercial return and digital engagement for its customers. Solutions for sports broadcast rights holders include streaming platforms and CazéTV, a partnership with streamer Casimiro, which reached more than 12 million subscribers in its first year. Partners include FIFA, UEFA, the International Olympic Committee, Federação Paulista de Futebol, Athletico Paranaense, the Brazilian Olympic Committee, among others.
FinSMEs
24/04/2024