Hyble, an Edinburgh, Scotland, UK-based provider of marketing technology to the global drinks and hospitality sector, raised £2.8M in funding.
The investment, announced in April, was made by BGF.
The company intends to use the funds to continue to expand its business reach following the US launch and the recent signing of a multi-year contract with distributor of beverage alcohol, Southern Glazer’s Wines and Spirits (SGWS).
Led by CEO Craig Letton, Hyble is a marketing technology company that empowers global drinks suppliers and distributors to increase sales and reduce waste. Leveraging technology and smart design, the company provides on-demand, customized, and compliant point-of-sale marketing solutions used in 50 countries by drinks brands and distributors, including Bacardi, Diageo, Carlsberg Group, Pernod Ricard, Campari Group, and Molson Coors.
FinSMEs
17/05/2024