Laws of Motion, a NYC-based provider of AI sizing technology for eCommerce brands and retailers, raised $5M in seed funding.
Backers included from Corazon Capital, The Scout Program at Sequoia Capital, Leadout Capital, Raine Group Senior Consumer Advisor Eva Jeanbart-Lorenzotti and John Howard, Co-Managing Partner of Irving Place Capital and a Board Member of Good American, Skims, and Frame.
The company intends to use the funds to expand beyond its direct-to-consumer business with the launch of an AI sizing technology licensing solution, into new markets, as well as grow its engineering, R&D, and licensing operations teams.
Led by Carly Bigi, Founder and CEO, Laws of Motion is an AI sizing technology company. It is launching SaaS AI sizing technology for apparel brands & retailers to create a personalized shopping experience for customers, and reduce the environmental impact of fast fashion, size sampling and returns and exchanges. Its new SaaS offering will enable brands to implement its AI sizing technology into their websites and mobile apps and provide them with real-time access to dashboards measuring impact to KPIs like conversion rate, size sampling, and return rate, visualizing opportunities for sizing optimization.
In addition to the launch of its new SaaS offering, the company is continuing to invest in its DTC fashion brand as an R&D incubator. Earlier this year, Laws of Motion launched its “everything but the dress” bridal collection, and will continue to launch collections that are shape and size inclusive, while also exploring new categories. The brand will also enable ongoing testing of additional state-of-the-art features of its AI sizing technology.
FinSMEs
16/05/2024