Made With Intent, a Manchester, UK-based provider of a segmentation platform for data-led retailers, raised £1.5M in Seed funding.
The round was led by Mercuri, with participation from Portfolio Ventures and Haatch.
The company intends to use the funds to support the fully remote team of 15 with their product, marketing and partnership efforts.
Founded by David Mannheim, Made With Intent provides a segmentation platform helping data-led retailers to understand and target customer intent. Through intent metrics, predictive targeting and tech integrations, the system helps eCommerce businesses to optimize customer journeys based on how people actually buy. It gives experience, CRM and performance teams a more appropriate way to respond to and re-engage customers based on their needs—boosting short- and long-term revenue in the process.
The Beta, launched in September, already enabled customers like Ernest Jones, Bensons for Beds and Rapha to align how they sell with actual buying behaviours.
FinSMEs