Sine Digital, a London, UK-based independent performance marketing agency, raised $2.5m in Seed funding.
The investment came from No Guarantees Productions, a theatrical production company.
The funding will accelerate the agency’s U.S. growth and the development of new tools and technologies.
With this funding, the agency is investing in two key areas of growth:
- U.S. Expansion: Development of its U.S. presence and expansion of its client roster.
- Tech Development: Including the evolution of creative insights, and new products such as media mix modeling, and marketing strategy toolkits.
Founded in 2017 and led by James Dale, CEO, SINE Digital is an independently owned, performance marketing agency that provides an in-house tech stack that includes a Marketing Cloud, Media Mix Modelling, Audience, and AI Creative Insights informed by a proprietary data warehouse that is the largest data set for the live entertainment sectors. Since launch, the agency has expanded with offices in New York and London, expert in delivering international campaigns for global brands, venues and arts institutions.
Clients include leading live entertainment, sports and lifestyle brands AEG Presents, ATG Productions, Avalon, Aston Martin F1, Bridge Theatre, Center Theater Group, Yamaha Motors, Michael Harrison Productions, Percival Menswear, Secret Cinema, Sonia Friedman Productions, Tottenham Hotspur and theater productions Wicked, Back to the Future the Musical, Starlight Express, Guys & Dolls, Mamma Mia! The Party, Punchdrunk, 2:22 A Ghost Story, Operation Mincemeat, Merrily We Roll Along, Enemy of the People, and Elf.
FinSMEs
16/05/2024