SoBet, Nashville, TN-based provider of a sports betting creator platform, raised $3.7M in initial funding.
The round was led by Third Kind Venture Capital.
The company intends to use the funds to hire talent focusing on product development, UX design and growth marketing.
Led by Cooper Lycan, Founder and CEO, SoBet provides a platform that leverages content from more than 50 independent creators to promote transparency, create community, and foster fan engagement in the media ecosystem. Its community-driven approach allows the platform to distribute close to 5,000 posts per month-ranging from in-depth game analyses and transparent picks to more entertainment-focused content-reaching an audience of 10M+ with easily digestible betting insights.
Commenting on the news, Cooper Lycan said: “By changing the way next-gen fans fundamentally engage with sports betting, SoBet aims to become a sustainable platform that will condition healthier habits, allow users to monetize their expert insights, and simultaneously provide a top-tier entertainment experience that cannot be replicated.”
FinSMEs
03/05/2024