Backstroke, an Indianapolis, IN-based provider of a generative AI messaging platform, raised $2M in Seed funding.
The round was led by High Alpha and Ground Game Ventures, with participation from Allos Ventures.
The company intends to use the funds to expand operations and its development efforts.
Led by R. J. Talyor and Allyson Talyor, Backstroke is a provider of a generative AI messaging platform designed for B2C brands and retailers. Ther system leverages a vast dataset from over 10,000 brands, tracking and tagging millions of messages – and their performance – in more than 200 different ways. This deep data analysis, which has taken nearly three years to acquire, powers Backstroke’s AI to generate high-performing marketing content for email, SMS, and mobile push.
Early customers include ecommerce brands like Pearl iZUMi, Nathan Sports, Lyssé and The Porch Swing Company.
FinSMEs
21/06/2024