Flam, a San Francisco, CA-based premier AI-driven mixed reality (MR) publishing platform, raised $4.5M in Pre-Series A funding.
Backers included Turbostart, Twin Ventures, and Alphatron Capital, alongside angel investors and family offices. Existing backers included Inventus Capital Partners, SVQ, and 9Unicorns also invested.
The company intends to use the funds to accelerate its expansion into key international markets like North America, Europe, and the MENA region.
Led by CEO Mr. Shourya Agarwal, Flam is publishing interactive MR content that can be accessed via mobile cameras. Its MR technology enhances print, OOH, TV, and digital advertisements and transform them into engaging, experiences for consumers. The platform has already hosted global brands, including Britannia, Netflix, Wargaming, AJIO, Heeramandi, WPP, and Indian politician Shashi Tharoor.
Commenting on the news, Shourya Agarwal said: “Content has been evolving over decades and now transitioning into MR experiences. Our platform is dedicated to making MR accessible to the masses. Following the viral success of Britannia’s MR ad featuring Ranveer Singh, we’ve attracted interest from hundreds of global brands. Just like video ads, MR will become a permanent fixture in the brand’s marketing strategies worldwide.”
FinSMEs
02/06/2024