Funnel, a Stockholm, Sweden-based provider of a marketing intelligence platform, acquired Adtriba, a Hamburg, Germany-based marketing measurement company.
The amount of the deal was not disclosed.
The acquisition combines Funnel’s data collection and analysis acumen with Adtriba’s complex machine-learning measurement tools.
Led by CEO János Moldvay, Adtriba is a marketing measurement company that measures the impact of budgetary spend and campaign ROI through a machine-learning-powered model that triangulates marketing mix modelling, multi-touch attribution and incrementality testing marketing methodologies. Used by the likes of FlixBus and Montblanc, it has grown to 18 employees.
Founded in 2014 by Fredrik Skantze (CEO) and Per Made (CMO), Funnel is a marketing intelligence platform that is used by globally recognized brands such as Adidas and Sony. Its data hub serves as the foundation for marketing reporting for thousands of organizations. With its platform, users can automatically collect, model, visualize, and analyze data from over 500 marketing platforms.
FinSMEs
26/06/2024