Kairos Group, a London, UK-based social-first creative and creator agency, rebranded as NewGen and received an investment of an undisclosed amount from BGF.
The company intends to use the funds to further invest across its infrastructure, data, and technology platforms, driving new opportunities for growth and innovation across its services, intellectual property, and expertise within the creator economy.
Founded in 2015 and led by CEO Mike Craddock, NewGen is a social-first creative and creator agency that is known for high-impact marketing campaigns targeting Gen Z and video gaming audiences
Their clients include PepsiCo, Porsche, Hasbro, and Samsung. With offices in , they’ve grown significantly through international client wins and strategic acquisitions of Kyma Media and Horizon Union.
FinSMEs
17/06/2024