Seedtag, a Madrid, Spain-based contextual advertising company, acquired Beachfront, a NYC-based provider of a sell-side ad platform built for CTV and streaming.
The amount of the deal was not disclosed.
Beachfront’s advanced technology, premium inventory, and expertise in CTV advertising will be incorporated into Seedtag’s existing contextual advertising solutions, allowing clients to deliver privacy-first advertising across multiple channels.
The announcement followed Seedtag’s recent launch of Contextual TV, an offering that harnesses AI-based network dynamics, and rich consumer insights, to enable advertisers to create effective CTV strategies and drive high-performing, privacy-compliant advertising campaigns. By integrating CTV signals such as automated content recognition (ACR) and ad exposure data with contextual data from the open web, Seedtag enables advertisers to precisely target audiences, tailor creative content, and optimize campaign performance.
Led by Chris Maccaro, CEO, Beachfront provides a sell-side ad platform built for convergent TV and streaming. Connected TV (CTV) media sellers, such as AMC, A+E, Fubo, Paramount, Philo, Spectrum Reach, TelevisaUnivision, and Xumo, use the technology to monetize their inventory and serve ads across all TV and video screens. Similarly, agencies and media buying teams work closely with them to curate and execute fully-transparent, brand-safe advertising campaigns across CTV, over-the-top (OTT), and online video platforms.
Seedtag is a contextual advertising company that creates digital ads within content, empowering targeting and returns for publishers and brands. Its contextual AI, Liz, allows brands to engage with consumers within their universe of interest on a cookie-free basis. It has more than 600 employees and a significant international presence, with offices in Spain, France, Italy, UK, Benelux, Germany, Mexico, Brazil, Colombia, Argentina, Chile, UAE, Peru, Canada, US, and India.
FinSMEs
04/06/2024