The Desire Company, a Chicago, IL-based expert product education company, closed its Series B funding round, increasing its valuation to $97m.
The round was led by Cleveland Avenue and supported by Valor Siren Ventures.
The company intends to use the funds to further enhance its expert community expansion, and elevate production capabilities to meet RMN demand growth.
Led by CEO Eric Sheinkop, The Desire Company is a provider of product review videos aiming to help shoppers make confident purchase decisions.
The funding coincided with the debut of The Desire Company’s Retail RMEDI 360 (Retail Media Expert Distribution Ignitor). The platform is designed to enable brands and retailers to integrate expert product education throughout the shopper experience, empowering consumers with valuable information to make informed purchasing decisions.
The platform offers brands and retailers access to a comprehensive suite of tools and integration, streamlining the management and distribution of expert-driven video content. Key features include:
- Content integration across consumer journey
- Shoppable QR codes for in-store use
- Analytics dashboard
FinSMEs
04/06/2024