![Dr. Grace Kite, Founder of Magic Numbers (left) and Nancy Smith, President and CEO at Analytic Partners (right) Dr. Grace Kite, Founder of Magic Numbers (left) and Nancy Smith, President and CEO at Analytic Partners (right)](https://www.finsmes.com/wp-content/uploads/2024/07/image-55.jpeg)
Analytic Partners, a Miami, FL-based commercial analytics company, is to acquire Magic Numbers, a London, UK based marketing analytics firm.
The amount of the deal was not disclosed.
The strategic acquisition of Magic Numbers accelerates Analytic Partners’ drive to expand its leadership in Commercial Analytics and to penetrate deeper in the UK and EMEA markets. As part of Analytic Partners, Magic Numbers will be able to further improve its offerings and benefit from Analytic Partners’ scale, technology platforms and global presence.
Magic Numbers will remain an independent brand and will continue to build its client base. The company will gradually be incorporated into the Analytic Partners network as the two organizations work together in transition.
Led by Dr. Grace Kite, Magic Numbers works with clients large and small to find the numbers that make the biggest impact on business outcomes, and they empower people to use those numbers to make change happen. They also offer practical training under the name Magic Works.
Led by President and CEO Nancy Smith, Analytic Partners is a leader in Commercial Analytics, providing adaptive solutions for deeper business understanding and right-time planning and optimization – for marketing and beyond. The acquisition of Magic Numbers follows Analytic Partners’ sustained traction in the last 12 months, which includes opening a Dallas office and recent senior executive hires.
FinSMEs
26/07/2024