BlueConic, a Boston, MA-based customer data platform (CDP), announced the acquisition of Jebbit, a first-party data-capture and experience-creation software for marketers.
The amount of the deal was not disclosed.
Together, BlueConic and Jebbit will serve an expanded global customer base, encompassing over 500 customers worldwide.
Led by CEO Tom Coburn, Jebbit helps marketers to gather their own first-party data through a variety of interactive tools such as custom quizzes, surveys, and lookbooks, all facilitated by a no-code, AI-fueled experience creator interface.
Led by CEO Cory Munchbach, BlueConic is the operating system that puts data into action for marketing and growth doers. The solution empowers doers with a large range of capabilities to access relevant customer data, create resonant customer experiences, and drive maximum returns for their business. More than 500 businesses worldwide use BlueConic to unlock their full customer data potential, including Forbes, Heineken, Mattel, Michelin, Telia Company, and VF Corp.
FinSMEs
11/07/2024