Census, a San Francisco, CA-based provider of a data activation and reverse ETL platform, acquired Fulcrum, a provider of an AI-led growth platform for business teams.
The amount of the deal was not disclosed.
The strategic acquisition will accelerate Census’s roadmap for AI-led customer segmentation, personalization, and data modeling.
Fulcrum is a platform for advanced AI-driven customer segmentation, helping users increase net revenue retention and craft personalized omnichannel campaigns. This enables business teams to implement more precise, data-driven growth strategies that enhance engagement, usage, and revenue.
Led by CEO Boris Jabes, Census provides a data activation platform that helps enterprises like HubSpot, Activision, Orangetheory Fitness, Canva, Rippling, and Notion in data-driven business operations. By uniting companies around a single source of truth in the cloud data warehouse, Census empowers teams to launch faster, create intelligent campaigns, and decrease customer acquisition costs with a visual point-and-click Audience Hub and Reverse ETL connectors to hundreds of marketing and business tools.
FinSMEs
17/07/2024