Haus, a San Francisco, California-based provider of decision science and marketing measurement solutions, raised $20M in additional financing.
The round was led by 01 Advisors. Rahul Mehta, co-founder and managing partner at DST Global, and Gokul Rajaram participated in the raise, alongside existing investor Insight Partners, as well as Baseline Ventures, Haystack Ventures, Octave, and Mantis Venture Capital also participated.
Led by Zach Epstein, CEO, Haus is the industry leader in decision science and marketing measurement bringing causal science and experimental rigor to the $1 trillion global advertising industry. Their GeoLift product enables brands to run scientifically sound test/control incrementality experiments through a self-service platform.
With this additional partnership and support, the company is positioned to deepen their holistic marketing measurement and experimentation tooling, expand their causal inference analytics capabilities, broaden their decision science platform across industries, and launch a new product solution called Causal Attribution.
Haus works with brands like Intuit, Hims & Hers, Pernod Ricard USA, Coursera, Bally Sports, Caraway, and Sonos.
FinSMEs
30/07/2024