LOST iN, a premier media brand for travel enthusiasts, announced the acquisition of BuzzFeed’s Bring Me!, a travel and experience publisher.
This strategic acquisition will bolster LOST iN’s content library and expand its reach to millions of travelers worldwide. The deal includes the regional Bring Me! Australia, Bring Me! en Español, and Bring Me! em Portugues brands that will help LOST iN further establish its global footprint.
Founded by Jonathan Skogmo, Mike Skogmo, and Anton Reut, LOST iN aims to inspire travelers to embark on more fulfilling and enriching journeys.
Bring Me! has amassed over 3 billion video views and an average of 4 million views per video. With a growing reach in 189 countries, Bring Me! has captivated travel experiences and inspired travel enthusiasts worldwide, and has created and distributed sponsored content for brands like Alaska Airlines, Hilton, Hyundai, and Visit Florida.
The acquisition follows LOST iN’s $4M seed round led by MaC Venture Capital with investment from BDMI, Pitbull Ventures, Pocket.Watch founder Chris Williams, Fullscreen founder George Strompolos and others. LOST iN also previously acquired the esteemed global travel guidebook publisher of the same name, which was founded in 2014 and has launched 25 volumes that are sold in more than 50 countries around the world.
FinSMEs
23/07/2024