PathFactory, a Toronto, Canada-based content Intelligence company, acquired Uberflip, a Toronto, Canada-based content experience platform.
The amount of the deal was not disclosed.
This acquisition, completed by way of a stock-for-stock transaction, combines two advisors known for helping B2B marketers deliver personalized buying journeys.
Led by Jeremy Schultz, CEO, Uberflip is a market leader in content experience platforms, known for its expertise in resource centers and dynamic landing pages. By creating an Uberflip Content Hub, users can include blog articles, social media, videos, eBooks into a responsive interface with calls to action.
Led by President and CEO Dev Ganesan, PathFactory is a content intelligence and personalization platform that enables B2B marketers to create personalized content experiences for both accounts and individual buyers. With it, go-to-market teams access to content engagement analytics to track buyer and content engagement throughout the entire buyer journey.
FinSMEs
17/07/2024