Semrush, a Boston, MA-based provider of an online visibility management SaaS platform, acquired Ryte, a Munich, Germany-based provider of a website user experience (WUX) platform.
The amount of the deal was not disclosed.
For Semrush, the acquisition extends the capabilities of its newly announced enterprise SEO platform and commitment to helping large businesses enhance their digital marketing operations, productivity, and online visibility.
Founded by Andy Bruckschloegl, Ryte is SaaS company that helps businesses and agencies optimize their website user experience with its software products. Its platform focuses on 6 optimization pillars: SEO, quality assurance, performance, sustainability, accessibility, and compliance. Some companies including Allianz, Bauhaus, HomeToGo or Hilti use the Ryte technology to help reach their website’s full potential.
Semrush is a provider of an online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media and competitive research campaigns and get measurable results from online marketing. It offers insights and solutions for companies to build, manage, and measure campaigns across various marketing channels.
The company has offices in Trevose, Austin, Dallas, Florida, Amsterdam, Barcelona, Belgrade, Berlin, Limassol, Prague, Warsaw, and Yerevan.
FinSMEs
22/07/2024