Winky Lux, a NYC-based beauty brand known for its innovative products and commitment to clean, cruelty-free formulations, received a majority investment from CORE Industrial Partners.
Terms of the transaction were not disclosed.
Founded in 2015 and led by Natalie Mackey, CEO, Winky Lux offers a wide range of cosmetics and skincare products including Flower Balm, Universal Brow Pencil, and Peeper Perfect Concealer.
This strategic partnership provides Winky Lux with additional resources to accelerate growth and expand market reach. The investment allows the brand to fund the expansion of both its digital and brick-and-mortar retail channels, leveraging CORE’s strategic guidance and operational support.
The CEO, Co-Founders and management team will all remain at the Company. In addition, Winky Lux has appointed industry veterans Zack Zavalydriga and Cassandra Batista to the Company’s Board of Directors.
FinSMEs
31/07/2024