Adelaide, a NYC-based company which specializes in attention-based media quality measurement, raised $1.4M in Seed funding.
The round was led by AperiamVentures. with participation from GOAL Ventures, Nishat Mehta, BlueTree and Human Ventures.
The company intends to use the funds to enhance its product capabilities and support team growth globally.
Led by CEO Marc Guldimann, Adelaide provides an attention-based media quality measurement platform which aims to bring increased transparency to advertising by supplying the market with a precise, omnichannel metric connected to business outcomes. Proven to predict full-funnel outcomes more accurately than any existing metric, the solution helps the large brands make smarter investment decisions, activate attention data programmatically, and optimize campaign performance.
FinSMEs
22/08/2024