Admiral, a NYC-based visitor relationship management (VRM) company, raised $19M in funding.
The round was led by Harbert Growth Partners joined by Bridge Bank and others.
The company intends to use the funds to expand internationally, and build on its lead in AI-powered marketing automation for media publishers, copyright access control, and 1st-party data innovations.
Led by CEO Dan Rua, Admiral provides a visitor relationship management platform that builds relationships, revenue, and retention for thousands of premium publishers and networks worldwide including CNBC, Hearst, New York Post, Paramount, Rotten Tomatoes, USA Today Sports, and more. Its AI-powered VRM modules include:
- Measure: revenue analytics
- Recover: adblock recovery
- Transact: paid subscriptions, donations, memberships
- Connect: 1st-party data collection, segmentation, and activation
- Convert: email acquisition, registration, social Growth, mobile downloads, & content recommendation
- Consent: CMP (GDPR/GPP)
FinSMEs
21/08/2024