Eppo, a San Francisco, CA-based provider of an experimentation platform, raised $28M in Series B funding.
The round was led by Innovation Endeavors with participation from Icon VC and existing investors Menlo Ventures and Amplify Partners.
The company intends to use the funds to further expand on its product and bolster support for different marketing and AI experiments, including a new Channel Incrementality test suite that targets marketing spend.
Led by CEO Chetan Sharma, Eppo provides an A/B experimentation platform that enables companies to tie product, AI, and marketing efforts to revenue and growth, instead of clicks. Executive reporting views allow business leaders to quickly glean the most impactful experiments on key metrics like revenue, measure team performance, and forecast performance. The system enables every function in an org to adopt experimentation by easily integrating with cloud services, MarTech tools, AI products, and data warehouses.
The company, which has raised $47.5M in total funding to date, serves companies like Twitch, DraftKings, and Coinbase to charge their experimentation strategies, alongside generative AI pioneers like Descript and Perplexity.
FinSMEs
20/08/2024