Experian, a global data and technology company, acquired NeuroID, a Whitefish, MT-based company which specializes in behavioral analytics.
The amount of the deal was not disclosed.
The combined offerings deliver behavioral analytics with Experian’s extensive fraud detection capabilities to combat AI-enabled fraud.
Led by CEO Jack Alton, NeuroID is a global leader in behavioral analytics that provides a privacy-centered first line of fraud defense for digital businesses. Its software determines whether a user is a human or a bot, and if the human presents risk, based on how familiar they are with the data they enter and interact with. Its proprietary technology enables deep visibility into digital interactions (without collecting personal data) to proactively monitor, alert, and act against fraud. Paired with expert guidance, NeuroID accelerates modern risk management so global leaders can see fraud faster, reduce losses and increase savings.
Experian is a global data and technology company, empowering opportunities for people and businesses around the world helping to redefine lending practices, uncover and prevent fraud, simplify healthcare, deliver digital marketing solutions, and gain deeper insights into the automotive market, all using its combination of data, analytics and software. It also helps people to realise their financial goals and to save time and money.
Experian operates across a range of markets, from financial services to healthcare, automotive, agrifinance, insurance, and many more industry segments.
As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), the company has a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland.
FinSMEs
13/08/2024